James Noe, a former Louisiana governor, launched WNOE-AM in New Orleans in 1922. The station later became a Mutual Broadcasting System station.
It appears the station started at 1450 AM and moved to 1060 AM with a more powerful signal in the 1950s.
WNOE-AM became a Top 40 station in 1955, using its 50,000-watt daytime signal to saturate the Gulf Coast with popular personalities and hit records.
WNOE-FM signed on in 1968, carrying a rock format through the 1970s. During this time, legendary radio host Phil Hendrie was an air staffer at WNOE-FM.
Meanwhile, WNOE-AM gradually evolved from a Top 40 pop format into a rock-leaning Top 40 format in the 1970s, battling with rival WTIX into the early 1980s. WNOE-AM’s rock playlist was a little softer than WNOE-FM.
In 1981, WNOE-AM and FM flipped to a country format.
The AM station headed toward a classic country sound before new owner Communicom flipped the station to a Christian religious format in 1995 with the call letters WLNO-AM. As of 2014, Communicom still owns the station.
Clear Channel acquired WNOE-FM in 1996. As of 2014, the company still owns the station, maintaining a country format.
Here are some vintage 1960 airchecks from WNOE-AM.
Sources: Wikipedia (WLNO-AM), (WNOE-FM), Duncan American Radio