Oscar Hirsch founded KFVS-AM (now KZIM), Cape Girardeau, Mo., in 1925. He signed on KFVS-TV in 1954.
The station refers to its coverage area as “The Heartland” and calls its news operation “Heartland News.” Raycom currently owns the CBS affiliate and sister CW station WQWQ-TV.
This is a video history celebrating KFVS-TV’s 50th anniversary:
Here’s a fun 1986 promo, featuring viewers singing the widely used “Hello News” song:
Source: Wikipedia (KFVS-TV)